Shaanxi Cultural Investment (film and TELEVISION) Yida Culture Media Co., LTD. (hereinafter referred to as Yida film and television) is the film and television subsidiary of Shaanxi cultural industry investment holding (Group) Co., Ltd. (hereinafter referred to as "Shaanxi Cultural Investment Group") which is a state-owned cultural enterprise directly under the Shaanxi provincial government. Established in 2011, it is a comprehensive television and film entertainment company based on original content. It is committed to the investment, production, distribution and marketing of TV dramas, excellent online dramas and films. The company's business scope includes TV&film production, publicity and distribution, performance brokerage, etc. Up to now, Yida has maintained good cooperative relationship with TV stations, network video platforms and domestic mainstream media. The company has successfully invested, produced, distributed and planned more than 20 excellent works with good reputation, wide popularity, high audience rating and strong social influence, such as Mr. Right, To Be A Better man, A Love For Separation, My true friend, Ye Luo Chang'an, Desert Wolf, Love in The Raging war, The Right Way Is Vicissitudes.
Based on the mission of Shaanxi Cultural Investment Group to "Let Shaanxi culture spread to the world on behalf of Chinese civilization", Yida has formed its own unique cultural system. It has always adhered to the creative concept of "creating original high-quality works and its own IP", focusing on "creating content with profundity, warmth, high quality and great influence". Since its establishment, Yida's productions have been recognized by popularity, approved by industry and market based on its good scripts. Among them, in May 2016, when To Be A Better man broadcast, it exploded the whole network and attracted wide attention in the TV industry, opening the Mr. Series under the high expectation of the public. In January 2018, Mr. Right, as the second work of Mr. series was launched, which once again aroused heated discussion throughout the network. The broadcast volume of the whole network exceeded 12 billion in 26 days, becoming a hit in the new year; In May 2019, My true friend was launched in good faith, focusing on the "real estate" plot of Chinese society. With frequent hot topics, it has triggered public discussion and become one of the most popular TV productions in 2019. In addition, the works Ye Luo Chang'an, Love in A Time of War, The Right Way Is Vicissitudes, and A Love For Separation, from reflecting the turbulent war times to the present real society, each one of them has met the expectation of the public and won excellent ratings. With these excellent works, professional attitude and accurate industry insight, Yida has received affirmation and expectation from both inside and outside the industry. It has won the 22nd Huading Award as "the best drama organization of China's top 100 TV series" and "China's excellent film and television production company of the year" by Golden Great Wall Media Award.
In the rapid transformation and renewal of the film and television industry, Yida firmly grasps the trend of the times, adheres to its original intention, and deeply cultivates the works with the craftsman spirit. Adhere to the corporate mission of "telling Chinese stories and strengthening cultural confidence", Yida strives to practice corporate responsibility, build "truly valuable" cultural works and connect the audience, society and the world with cultural communication, so that the whole world can hear the voice of China, participate in Chinese culture ,eventually feel the power of China. Therefore, Yida's ultimate goal is not only witness the change of times, but also become the creator of the cultural benchmark of this era.